Neither whores nor submissives: Do you chat

April 15, 2010Filed under Online and Public Interest, NGO

In this case, you can’t do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do ––

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For the first time, the Feminist movement “Neither whores nor submissives” is making a stand against the violence done to women on the Internet. At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, “Neither whores nor submissives” is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 year olds.

The concept which has been put forward free of charge by Publicis is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.complays with the idea of random video chats (based on the model of chatroulette) – a form of entertainment which is fashionable among younger generations – without compromising its main purpose: to provide a unique experience. By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless, and then the message above appears.

Advertising Agency:Publicis Conseil, Paris, France
Creative Director:Véronique Sels
Art Director:Philippe Boucheron
Copywriter:Patrice Lucet
Developper:Laurent Berhelot
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