Neither whores nor submissives: Do you chat

April 15, 2010Filed under Online and Public Interest, NGO
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In this case, you can’t do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do – www.niputesnisoumises.com– 01.53.46.63.00

Check out the site: http://www.doyouchat.com

For the first time, the Feminist movement “Neither whores nor submissives” is making a stand against the violence done to women on the Internet. At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, “Neither whores nor submissives” is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 year olds.

The concept which has been put forward free of charge by Publicis is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.complays with the idea of random video chats (based on the model of chatroulette) – a form of entertainment which is fashionable among younger generations – without compromising its main purpose: to provide a unique experience. By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless, and then the message above appears.

Advertising Agency:Publicis Conseil, Paris, France
Creative Director:Véronique Sels
Art Director:Philippe Boucheron
Copywriter:Patrice Lucet
Developper:Laurent Berhelot
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