Head: Novak Djokovic vs. Tennis Machine

April 23, 2010Filed under Online and Recreation, Leisure, Sports

Campaign site: http://www.head.com/experiment

Currently ranked second worldwide, Novak Djokovic is also considered to be one of the sportís great entertainers. With Novak in mind, Aimaq & Stolle have developed an extraordinary experiment involving racquets and balls ñ one that offers a completely new take on what people are used to seeing when it comes to tennis. Not only does the film bring extra emotion to the HEAD brand and its slogan ìThe Power Of Youî, it also has succeeded in becoming a topic of conversation within an extremely short frame of time, both on video portals such as YouTube and tennis blogs the world overdeoportalen wie YouTube und Tennis Blogs im Worldwide Web.

Advertising Agency:Aimaq & Stolle, Berlin, Germany
Executive Creative Director:André Aimaq
Head Of Strategy:Alexander Jordan
Creative Director:Jan Lucas, Marc Wientzek
Creative:Djamilla Rabenstein, Christian Schuck, Mario Nussbaumer
AccountTeam:Nina Albrecht, Marén Echtermeyer, Alexander Hebeler
Technical Producer:Daniel Kettmann
Production Company:Czar.De
Director:André Aimaq
Director Of Photography:Mathias Schˆningh
Production Design:Michael Fuchs
Styling:Lisa Michalik
Editor:Bo Ismono
Vfx:The Mill
Visual Effects Director:Adam Grint
Vfx Producer:Cat Scott, Miles Petit
Sound Design:Loft Studios Berlin, David Arnold
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