Colorectal Cancer Association of Canada: Get your butt seen

April 11, 2010Filed under Outdoor and Public Interest, NGO
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Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

Advertising Agency:Ogilvy Montréal, Montréal, Canada
Creative Director:Martin Gosselin, Normand Miron
Art Director:Bernardo Andrada, Diane Gosselin
Copywriter:Luc Dupéré, Gavin Drummond
Client Services:Marie-Noëlle Rosso
Media:David Tremblay, Danuta Boehler
Technical Director:Valentin Backofen
Programmer:QuatreCentQuatre, Valentin Backofen
Eletronic production:Miryam Champagne (Agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
Tv Director:Ludovic Spénard
Sound:Audio Z
Print Production:studio 333
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