Colorectal Cancer Association of Canada: Get your butt seen

April 12, 2010Filed under Online and Public Interest, NGO

Check out the site:

A microsite where users can upload an image of their butts or choose one from a menu, then send them to their friends via email or Facebook. Each elements communicates key facts about colorectal cancer. On March 31, those who participated in the campaign on Facebook will have their profile pics swapped for their uploaded hindquarters pics for the day.

Advertising Agency:Ogilvy Montréal, Montréal, Canada
Creative Director:Martin Gosselin, Normand Miron
Art Director:Bernardo Andrada, Diane Gosselin
Copywriter:Luc Dupéré, Gavin Drummond
Client Services:Marie-Noëlle Rosso
Media:David Tremblay, Danuta Boehler
Technical Director:Valentin Backofen
Programmer:QuatreCentQuatre, Valentin Backofen
Eletronic production:Miryam Champagne (Agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
Tv Director:Ludovic Spénard
Sound:Audio Z
Print Production:studio 333
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