Coast Capital Savings: No fees=no stress

April 01, 2010Filed under Online and Banking, Financial Services
 
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A new online banner created by Rethink Communications for Coast Capital Savings’ Free Chequing Account equates the stress of high banking fees with hair loss. The fun, interactive big box is made up of 36 different shots and is a spin-off of Coast’s well-known “Hair” TV spot. Use the scrubber to reduce the man’s fees and grow his thick, luxurious mane.

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Chris Staples, Ian Grais
Art Director:Carson Ting
Copywriter:Katie Ainsworth
Programmer:Ken Malley
Producers:Drew Bomhof, Ann Rubenstein
Photographer:Lindsay Siu
Studio Artists:Tom Pettapiece, Richard Parkes
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