Clorox Kingsford: Slo Mo Long

April 22, 2010Filed under Film and House, Garden, Pets
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DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.

Advertising Agency:DDB, San Francisco, USA
Chief Creative Officer:Lisa Bennett
Director Of Production:Frank Books
Group Creative Director:Mike Andrews
Art Director:Mike Andrews
Copywriter:Daniel Mabe
Production Company:Furlined
Director:Douglas Avery
Producer:Matt Caltabiano
Editorial:Union Editorial
Editor:Nicholas Wayman-Harris
Vfx:Union Editorial
Online:Union Editorial
Sound Designer:Josh Eichenbaum
Music House:Singing Serpent
Singer:Rob Crow
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