Brita: Change

April 03, 2010Filed under Film and Public Interest, NGO

In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

Advertising Agency:DDB, Toronto, Canada
Executive Creative Director:Andrew Simon
Copywriter:Matt Antonello
Art Director:Paul Riss
Account Manager:Tiina Rand, Serena Trentini
Marketing Manager:Brian Benaissa
Executive Producer:Harland Weiss
Production Company:Opc
Director:Woods & Low
Director Of Photography:Adam Marsden
Cinematographer:Adam Marsden
Line Producer:Kristi Lippa
Editor:Brian Wells
Colourist:Eric Whipp
Audio Company:Vapor Music
Audio Director:Davie Haymen
Producer:Davie Haymen
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