Brita: Change

April 03, 2010Filed under Film and Public Interest, NGO
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In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

Advertising Agency:DDB, Toronto, Canada
Executive Creative Director:Andrew Simon
Copywriter:Matt Antonello
Art Director:Paul Riss
Account Manager:Tiina Rand, Serena Trentini
Marketing Manager:Brian Benaissa
Executive Producer:Harland Weiss
Production Company:Opc
Director:Woods & Low
Director Of Photography:Adam Marsden
Cinematographer:Adam Marsden
Line Producer:Kristi Lippa
Editor:Brian Wells
Colourist:Eric Whipp
Audio Company:Vapor Music
Audio Director:Davie Haymen
Producer:Davie Haymen
Online:Soho
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