Axe: The Axe Effect In Discos

April 14, 2010Filed under Direct Marketing and Health, Beauty, Pharmaceutical
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We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

Advertising Agency:Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer:Gabriel Román
Creative Director:Fernando De Clemente, Sebastián Mir
Art Director:Agustín Acosta, Pelayo Soria
Copywriter:Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Account Director:Patricia Román
Account Manager:Joaquíuín Camejo
Producer:Patricia Churi
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