Aidshilfe Düsseldorf: The Safer Sexhotline

April 01, 2010Filed under Media and Public Interest, NGO

Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 

Advertising Agency:BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Ton Hollander
Art Director:Florian Zwinge
Copywriter:Christian Ole Puls,  Dominique Becker
Illustrator:Stephan Dicks
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