The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.
General Creative Directors:Ricardo Ortiz, Germán Garrido
Creative Director:Alejandro "Lato" La Torre
Art Director:Jorge Romero
Copywriter:Alejandro "Lato" La Torre
Btl Executive:Sandra Goicochea