Washington's Lottery: Big win, Help, Toss, Throw-away, Trash

March 20, 2010Filed under Print and Games, Toys
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Without your help, this old ticket may never know the joy of a big win.
Give scratch a second chance through June 12th, mail in your used ticket and you could win $500.

Know a used scratch ticket that needs help?
Give scratch a second chance through June 12th, mail in your used ticket and you could win $500.

Keep Washington beautiful, don't toss that ticket.
Give scratch a second chance through June 12th, mail in your used ticket and you could win $500.

There are no throw-away tickets, only tickets that haven't won yet.
Give scratch a second chance through June 12th, mail in your used ticket and you could win $500.

Don't treat used scratch like trash.
Give scratch a second chance through June 12th, mail in your used ticket and you could win $500.

Advertising Agency:Cole & Weber, USA
Product Name:Scratch
Client:Washington’s Lottery
Name of Executions:Second Chance Scratch
Tagline:Give Scratch a Second Chance
Chief Creative Officer:John Maxham
Art Director:Sunshine Stevens
Copywriter:Craig Hoit, Jacob Baas
Producers:Aylin Koker, Pete Anderson
Account Executive:Erin Mcniff
Print Illustrator:Sasha Barr
Radio Production:Clatter&Din
Engineer:Eric Johnson
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