Tide To Go: Give Up Pants

March 22, 2010Filed under Film and House, Garden, Pets

Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night.

Advertising Agency:Saatchi & Saatchi, New York, USA
Chief Creative Officer:Gerry Graf
Global Creative Director:Maru Kopelowicz
Associate Creative Director:Chris Beresford-Hill
Art Director:Dan Lucey
Copywriter:Michael Illick
Account Supervisor:Jessica Bindman
Planner:Wanda Pogue, Julie Dombreval
Prod Company:Tool Of North America
Director:Sean Ehringer
Dp:Marc Laliberte Else
Ep:Brian Latt
EP Digital:Dustin Callif
Production Service Company:Avion Films
Producer:Marie Robertson, Melati Pohan
Editorial:Cutting Room
Editor:Mike Douglas
Assistant Editor:Conor O'Flynn
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