In its recent television spot entitled “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.
Creative Director:Ian Mackelar, John Terry
Copywriter:M. Frederick Nduna
Art Director:Kevin Filliter
Production House:City: 1st Ave Machine
Executive Producer:Sam Penfield