John Smith's, No nonsense: Diner

March 08, 2010Filed under Film and Alcoholic Drinks
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Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.

Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.

John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.

Advertising Agency:TBWA, London, United Kingdom
Director:Danny Kleinman
Prod Comp: Rattling Stick
Creative Director: Al Young

Creative Teams:Gabriel Miller & Marcello Bernardi, Craig Ainsley &
Fernando Perottoni

Producer: Jason Ayers
Planner: David Fryman

Acc Hand: Simon Alexander
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