Companhia Athletica Gym: Switch your routine

March 17, 2010Filed under Print and Recreation, Leisure, Sports
views
0
comments

Switch your routine for ours.
www.switchyourroutine.com

Switch your routine for ours.
www.switchyourroutine.com

It is common for people to change physical activity by sedentary lifestyle, spending hours in front of the computer or Televison. Now, the Companhia Athletica gym proposes a new challenge: why not do otherwise? This is the synthesis of a campaign created by DDB Brasil. The ads are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced and completed in March of this year. This whole production process is in a hotsite (www.switchyourroutine.com) that brings all the project making of with videos, giffs and pictures of every detail, in addition to the ability of people to download posters in high resolution and share the project on social networks.

Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|