MasterCard: Play

February 01, 2010Filed under Film and Banking, Financial Services
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This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play through a purchase at Roots. The message and the imagery swim against the current of gift-focused Christmas ads without being judgmental or pessimistic.

Advertising Agency:Maclaren Mccann, Toronto, Canada
Creative Director:Sean Davison
Art Director:Robert Kingston, Gail Pak
Copywriter:Wade Hesson
Account Executive:Ryan Timms
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