Hipoglos: Corner poster

February 10, 2010Filed under Print and Health, Beauty, Pharmaceutical

Protection for folds

Hipoglos is one of the best options for anyone who wants to protect a baby from diaper rash. To show how much protection the product offers to the delicate folds of babies, a poster was created to be placed in the corners of walls. We see a layer of Hipoglos, exactly where the poster folds. The tagline concludes: the cream offers more protection for every fold.

Advertising Agency:Ponto De Criação, São Paulo, Brazil
Executive Creative Director:Ana Paula Marques
Creative Director:Cristiano Canguçu, Margit Junginger
Copywriter:Margit Junginger
Art Director:Nando Zenari
Photographer:Luis Moretti
Producer:Richard Denami
Art Buyer:Silvana Santos
Account Supervisor:Cristiano Corrêa
Advertisers Supervisor:Gabriel Razzotti
Account Manager:Ana Foryan
Planner:Juliana Nappo
Media Director:Lusia Nicolino
Project Manager:Francine Novo
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