GRAACC: Photos

February 04, 2010Filed under Film and Public Interest, NGO
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To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there’’ just the institution’s phone number showing that the future of each child depends on each of us.

Advertising Agency:Ponto De Criação, São Paulo, Brazil
Creative Director:Margit Junginger, Cristiano Canguçu, Ana Paula Marques
Copywriter:Joanna Gessi
Art Director:Nando Zenari, Cassio Tisseo
Account Supervisor:Cristiano Corrêa
Advertisers' Supervisors:Shysleine Rita, Tomasi Rocha
Account Manager:Patricia Santos
Planner:Juliana Nappo
Producer:Ideia Forte
Director:Tocha Alves
O.P.:Ricardo Ortiz
Lighting:Ricardo Ortiz
Cameraman:Ricardo Ortiz
Editor:Rodrigo Menecucci
Post Production:Mauro Moreira
Animation:Marcio Taketomi
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