Foundation Rwanda: Changing Perspectives | Changing Futures

February 24, 2010Filed under Direct Marketing and Public Interest, NGO
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You can't erase the past. Help write a better future.

The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

Advertising Agency:JWT, Atlanta, USA
Creative Director:Carl Warner
Art Director:Jeff Harter
Copywriter:David Cohen
Photographer:Brad Kaye
Retoucher:Tom Janousek
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