Durex: Pool

February 22, 2010Filed under Print and Health, Beauty, Pharmaceutical

Now with even stronger vibrations

Durex Play Ultra provides 40 minutes of direct vibrating stimulation for both him and her. To demonstrate that Durex Play Ultra has a new, stronger, exceptionally powerful attached vibrating penis ring, we created a scene that talks both to the target audience’s sense of humour, as well as their functional needs. We see a house at night. The lights are on so we know people are at home. In the foreground, we see that their lit swimming pool is full of vibrations and ripples. As no one is in the pool, we know that the earth must literally be vibrating, causing the water to ripple and shake. Clearly, Durex Play Ultra’s vibrations are so strong that it has caused the ground to shake.

Advertising Agency:Morrisjones&Co, Johannesburg, South Africa
Creative Director:Margarita Karvouniaris
Art Director:Bernie Da Silva
Copywriter:Michelle Kreuiter
Illustrator:Rob Frew
Photographer:Getty Images
Additional Credits:Louise Boxall-Davies
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