Djuice: Join case study

February 13, 2010Filed under Media and Electronics, Technology
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Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds.
In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet. The idea: "You can reach anyone through 6 people". If this statement is true, will our main character succeed in attending the concert of the Kolin?

YouTube interactive channel: http://www.youtube.com/user/KolinFAN
Online animation: http://djuicejoin.demo.carnationgroup.com/

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