Colombian Presidency: Don' t fall for it

February 26, 2010Filed under Media and Public Interest, NGO

Don' t fall for it

Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home.

Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice.

Idea: We made a special poster for them, showing a child's appealing gift that “disguises” the true intensions of these violent groups. Inside this “gift”, there are positive messages about the real risks of trading their young life for empty promises.

Advertising Agency:Leo Burnett, Bogota, Colombia
Art Director:Diego Rodríguez
Copywriter:Andrés Riaño
Illustrator:Diego Rodríguez
Photographer:Diego Rodríguez
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