Ubisoft Shaun White Skateboarding: Transformation

January 27, 2010Filed under Film and Games, Toys

This video is the Director's Cut version.

“Transform” begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, “The transformation begins fall 2010,” the Shaun White Skateboarding logo and website Facebook.com/ShaunWhiteGame. In addition to Layton, the featured skaters in the film include Derrick Wilson, Jordan Vititow, Greg Crain and Matt Bennett.

Advertising Agency:Cutwater, San Francisco, USA
Executive Creative Director:Chuck Mcbride
Creative Director:Ali Grayeli, Jerry Spivack
Art Director:Marcus Cross
Copywriter:Ray Connolly
Director Of Broadcast Content:Jennifer Golub
Editorial Company:Arcade
Editor:Nathan Petty, Aaron Owen
Producer:Ali Reed
Vfx Company:Ring Of Fire
Executive Producer:John Myers
Vfx Supervisor:Jerry Spivack
Vfx Producer:Casey Conroy, Candace Niikura
Online Editors:Brian Shneider, Shelly Dutcher
Flame Artists:Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn
Cg Artists:Andrew McMasters, Leigh Rens, Joe Langmuir
Graphics:Justin Sucara, Marvin Chua
Matchmoving:David Sudd, Paul Hopkins, PvP
Digital Matte Painter:Ron Gress
Colorists:Shelly Dutcher, Brian Shneider
Sound Design:Human, Worldwide
Skaters:Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow
Production Company:Rabbit, Bicoastal
Line Producer:Gian Colombo
Producers:Douglas Howell, Joby Barnhart
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