Take a leash, give a life. Adopt a great companion today.
To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
Regional Creative Director:Marcus Rebeschini
Regional Head Of Copy:Edward Ong
Executive Creative Director:Steve Hough
Creative Director:Ida Rahman
Head Of Art:Heng Yik See
Art Director:Jamie Toh
Photographer:Thomas Chiang, Character Studio