SPCA Malaysia: Take a leash, give a life

January 21, 2010Filed under Media and Public Interest, NGO

Take a leash, give a life. Adopt a great companion today.

To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.

Advertising Agency:Y&R, Kuala Lumpur, Malaysia
Regional Creative Director:Marcus Rebeschini
Regional Head Of Copy:Edward Ong
Executive Creative Director:Steve Hough
Creative Director:Ida Rahman
Head Of Art:Heng Yik See
Art Director:Jamie Toh
Copywriter:Randy Lee
Illustrator:Jamie Toh
Typographer:Jamie Toh
Photographer:Thomas Chiang, Character Studio
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