Samsung: 3D event

January 01, 2010Filed under Media and Electronics, Technology

Samsung gives famous historic Dutch building a new dimension with 3D Projection & converts it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page.

Advertising Agency:Muse Amsterdam & Starcom, Netherlands
Creative Director:Sander Ejlenberg
Artdirector:Liat Azulay
Digital Strategy:Karlijn Van Den Berg
Designer:Elano Collaço
Csd:Michael Littaur
Account:Julien Rappy
Production:Wouter Donkers
Development:Media Monks
Director Digital & Operations:George Goudsblom
Senior Digital Planner:Sabine Poort
Senior Media Planner:Suzanne Bertus
Creative content production:Nuformer
Hardware production:Nuformer
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