GRAACC: Children with cancer can't wait

January 13, 2010Filed under Online and Public Interest, NGO

GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC’s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Director:Anselmo Ramos
Executive Creative Director:Michel Lent
Creative Director:Angela Bassichetti, Reinaldo Cesar
Copywriter:Flavio Tamashiro, Nathalie Lourenço
Art Director:Fernando Passos, Octavio Longatti
Illustrator:Eduardo Tachima
Account:Ana Mahfuz Motion
Designer Supervisor:Rubens Angelo
Motion Designer:Thiago Bancaro
Project Manager:Carolina Coelho
Media:Daniela Machado
IT Development Supervisor:Juscelino Vieira
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