3M Scotch Brite: The lint bus station

January 16, 2010Filed under Media and House, Garden, Pets

The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect - dirt such as fluff, dust, lint and animal hair became visible on people's clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there's a simple and effective solution. A clever idea, which makes advertising come alive.

Advertising Agency:Grey, Dusseldorf, Germany
Chief Creative Officer:Per Pedersen
Art Director:Alexander Hermann
Copywriter:Sascha Dreschinski
Photographer:Eric Remann
Production:Peter Engel, Mathias Renner
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