3M, Post-it: Don't Forget Your Friends

January 12, 2010Filed under Outdoor and Office Equipment
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To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.

Advertising Agency:Profero London, United Kingdom
Executive Creative Director:Elspeth Lynn
Head Of Art:Paul Hogarth
Art Director:Warren Frost
Copywriter:Dave Newbold
Designers:Callum Loftus, Hayden Peek
Typographer:Alison Carmichael
Production Company:B-Reel
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