Oreo: Elevator

December 28, 2009Filed under Media and Food
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Milk's Favorite Cookie

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

Advertising Agency:Draftfcb, New York, USA
Chief Creative Officer:Chris Becker
Executive Creative Director:Sandy Greenberg, Terri Meyer
Art Director:Jeseok Yi
Copywriter:Claudio Lima
Photographer:William Tran
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