BHD Bank: Cactus

December 03, 2009Filed under Film and Banking, Financial Services

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Advertising Agency:JWT Dominicana, Santo Domingo, Dominican Republic
Creative Director:Mike Alfonseca
Art Director:Liko Natera
Copywriter:Mike Alfonseca
Production:Blow up films Argentina
Director:Cristian Bernard
Animation:Barraca Post
Post:Sebastian Bucarey
Client Supervisor:Fernando Castro, Kaolane Ortiz
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