MINI John Cooper Works: Parachute

November 01, 2009Filed under Outdoor and Automotive
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Even with the brakes on.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI ever.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI Clubman ever.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency:DraftFCB/Lowe, Zurich, Switzerland
Creative Director:Florian Birkner
Art Director:Frédéric Nogier
Copywriter:Ivan Madeo
Photographer:Vladimir Jankijevic, Elefant Studios
3DArt:Vladimir Jankijevic, Elefant Studios
Art Buyer:Melanie J. Auerbach
Account Supervisors:Marc Ziegler, Jasmin Jost
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