IAVA: Parking meter, Traffic, Combat

September 08, 2009Filed under Print and Public Interest, NGO
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We know where you’re coming from.
99% of Americans hope their parking meter doesn’t run out. 1% of Americans hope their luck doesn’t run out.

We know where you’re coming from.
99% of Americans try to avoid getting caught in traffic. 1% of Americans try to avoid getting caught in an ambush.

We know where you’re coming from.
99% of Americans have seen combat on TV. 1% of Americans have seen combat in Iraq or Afghanistan.

Advertising Agency:BBDO, New York, USA
Creative Director:Don Schneider
Art Director:John Leu
Copywriter:Brad Roseberry
Photographer:Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers:Bill Bruce, David Lubars
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