RBC: Torch

July 20, 2009Filed under Film and Public Interest, NGO
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The campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.

By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.

The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.

Advertising Agency:BBDO, Toronto, Canada
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