Norcal Waste Systems: Recycling Promotion, garbage truck, Redwood

July 18, 2009Filed under Outdoor and Other
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While consumers totally support recycling, they don't understand how many recyclables (and compostables) actually wind. Up in the waste stream and in landfills. In order to communicate how much. More we could all be doing, we decided to use a trompe'loie technique that. Let people "see" into a garbage collection vehicle. The contrasting image - what could be preserved - is then shown inside a fine rule outline of a recycling/composting cart.

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