Auckland City Council: Sharks, Snakes, Lava

July 11, 2009Filed under Media and Public Interest, NGO

In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step into danger.

A quarter of those killed or seriously injured in crashes in Auckland city are pedestrians.
Don't step into danger.

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don't step into danger.

Advertising Agency:Ogilvy, USA
Executive Creative Director:Jeremy Taine
Creative Director:Basil Christensen
Illustrator:Marc Spijkerbosch
Art Director:Basil Christensen
Copywriter:Charlotte Henry, Damon O'Leary
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