Gatorade: Replay Episode 3, Replay Episode 2, Replay Episode 1

April 20, 2009Filed under Film and Non-alcoholic Drinks
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REPLAY is a documentary film of two rival high school football teams from 1993 who reunite and strap on the pads 16 years later to replay their historic ‘93 match-up which ended in a 7-7 tie. The schools are in PA and NJ and are separated by only the Delaware river. Peyton Manning served as the honorary coach for Easton. Eli Manning was honorary coach for P’burg.

Gatorade is enabling and sponsoring the game and documentary project to convey the brand idea “once an athlete, always an athlete.” The concept behind REPLAY is to blur the lines between professional athletes and everyday athletes by bringing them together and giving them a common goal. It is a salute to the spirit of sport, of rivalry, of competition and of rediscovery.

Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Executive Creative Director:Rob Schwartz
Group Creative Director:Jimmy Smith
Copywriter:Brent Anderson, Steve Howard
CoCreator:Brent Anderson, Steve Howard
Assistant Producer:Tim Newfang

Director Of Business Affairs:Linda Daubson
Business Affairs Manager:Anne Thomasson
Account Director:Brynn Bardacke
Management Supervisor:Jiah Choi
Account Supervisor:Amy Farias
Account Executive:Adam Bersin
Director:Kris Belman, Scott Balcerek
Production Company Executive Producer:Michael Sagol, Caviar
Line Producer:Johanna Woollcott
Prod Supervisor:Holli Hanley
Director Of Photography:Adam Ballachey
2nd Unit DP:Mariusz Cichon, Matt Schroeder, Adam Putnam-Thomas
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