More than its iconic Italian car design, Alfa Romeo is best known for its driving experience developed from a heritage in motor racing. The campaign from Sparkfury Singapore reaches out to driving enthusiasts, who value the journey more than the destination, and visually communicates that those who were ‘born to drive’, drive an Alfa.
Executive Creative Director:Michael Wee
Creative Director:Perry Goh
Art Director:Perry Goh, boon
Account Servicing:Dawne Lee