Caloi Bikes: World, Traffic jam, Tour de France, Monkey, Lamp, Holiday, Doorbell, Brazil

March 08, 2009Filed under Print and House, Garden, Pets
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Riding a bike during 110 years, one person could go around the world more than 1130 times.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

The speed average of a car in a big city is 15 km/h, while the speed average of a cyclist on a race is 40 km/h.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

A racer who completes the Tour de France rides on a bike more than 9463 times the height of the Eiffel Tower.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

In 2 kilometers of track, it’s possible to find more than 100 species of plants and around 20 species of animals.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

During a triathlon race, an athlete consumes enough energy to keep a lamp turned on for one hour.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Driving one hour a day, in 10 years, one person will stay the equivalent of 51 extended holidays inside a car.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

On a bike, you can go from your neighbor’s doorbell to your house in only 9.7 seconds.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

In 110 years, it would be possible to go to the extreme points of Brazil, from north to south or east to west, more than 3200 times on a bike.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency:FabraEQuinteiro, São Paulo, Brazil
Creative Director:Paschoal Fabra Neto
Art Director:Bruno Cirello
Copywriter:Ricardo Frezza, Hildebrando Neto
Illustrator:Mauricio Pierro
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