Prime TV: Weekend murder scene

February 17, 2009Filed under Media, Direct Marketing and Media, Publications

Weekend Murders. Feature length UK drama, Saturdays 8:30pm on Prime.
Summer is a season of volatile TV ratings. How do we promote our show ‘Weekend Murders’ when everyone’s at the beach? We followed them there...and murdered them! Or rather, we gave out pool-of-blood shaped beach towels so that when people lay on them, they looked murdered.

Advertising Agency:Draftfcb, Auckland, USA
Creative Director:James Mok, Chris Schofield, Billy Mcqueen
Art Director:Leisa Wall
Copywriter:Jane Jamieson
Account Director:Jane Wardlaw
Account Manager:Katie Loverich
Production Manager:Mason Clarke
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