Optimus LG Cookie: Cold fire

February 08, 2009Filed under Media and Electronics, Technology
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In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.

Advertising Agency:Torke+CC, Lisbon, Portugal
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