Head: Speed lessons by Novac Djokovic: The mash, Speed lessons by Novac Djokovic: The service, Speed lessons by Novac Djokovic: The slice, Speed lessons by Novac Djokovic: The backhand, Speed lessons by Novac Djokovic: The return

February 07, 2009Filed under Online and Recreation, Leisure, Sports
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In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Advertising Agency:Aimaq & Stolle, Berlin, Germany
Executive Creative Director:André Aimaq
Creative Director:Marian Goetz
Copywriter:Marian Goetz
Art Director:Christian Jakimowitsch, Mario Nussbaumer, Andreas Vögel
Illustration:Alexander Butera
Producer:Hanna Stueven, Ivonne Hansel
Production Company:Shapeminds And Moving Images GmbH
Music & Audiodesign:Krane & Rabe Audiodesign (Markus Krane, Axel Rabe
Accountant:Daniella Rote, Marijana Kelava, Florian Hoffmann
Executive Planning Director:Alexander Jordan
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