Gatorade: Heart, Brain, Lungs

February 11, 2009Filed under Print and Non-alcoholic Drinks
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39 kilometers behind you. Your heart will not brake. You will brake the record / Is it in you?

24 kilometers behind you. You think it's over. Don't think. / Is it in you?

7 kilometers behind you. Breathe in. breath out. Air won't run out on you. / Is it in you?

Advertising Agency:BBDO, Warsaw, Poland
Creative Director:Przemek Bogdanowicz
Art Director:Bartek Grala
Copywriter:Daniel Piecka
Illustrator:Bartek Grala
Additional Credits:Patrycja Bruź, Katarzyna Maluszycka
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