Dunlop Falken Tyres: Melody Road

February 03, 2009Filed under Media and Automotive

Description of Ambient execution:
For the safety awareness of DUNLOP, a Japanese tire manufacturer, we tried to make a road which plays a melody when the car runs. This set place in cooperate of NAGANO Prefecture , Japan. By making a groove on a road, a melody will run out by a friction. The reason why this turns out to be safety awareness, is that the melody won’t turn out if the car is not running by 40km/h.

Advertising Agency:Dentsu, Tokyo, Japan
Executive Creative Director:Mikio Yasuda
Creative Director:Masae Miki
Copywriter:Masae Miki, Tomoko Arai
Planner:Masae Miki, Yuko Takada
Account Supervisors:Tatsuya Ikeda, Hideto Kato, Azumi Ebukuro, Satoshi Ide
Producers:Seiji Shirafuji
Art Director:Yu-Ki Sakurai
Illustrator:Yu-Ki Sakurai
Photographer:Seiji Shirafuji
Typographer:Shiro Susuki
Director:Yuko Takada, Yuichi Miyayama
Road Builder:Shizuo Shinoda
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