Drink and drive and you might live to suffer the consequences.
This wheelchair was made from a wrecked car. The driver was drunk.
We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
Chief Creative Officer:Ronald Ng
Executive Creative Director:Mun
Advertisers Supervisor:Juliet Chan
Account Supervisor:Junisa Sidek
Other Credits:Sham Van Boonstra, Azi Shafian, Uzz Taufek