Australian Football League: NFL, Horse, Dakar, Bull

January 14, 2009Filed under Print and Recreation, Leisure, Sports

Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.

An AFL player will put on approximately 73 bursts of acceleration in each quarter of football. Or, home straight after home straight after home straight...
In a league of its own.

A player will cover an average of 12.18kms at 7.33km/h for an average of 90 minutes on a bigger than average playing surface.
In a league of its own.

AFL players require lightning reflexes, a full range of directional motion and eyes in the back of their heads.
In a league of its own.

Advertising Agency:George Patterson Y&R, Melbourne, Australia
Creative Director:Ben Coulsen
Art Director:Frank Muller
Copywriter:Katie Britton
Photographer:Christopher Tovo (Christophertovo.Com)
Retoucher:Malcolm Stark
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