Wild Wadi Water Park: Caution Dry Floor Ambient

December 13, 2008Filed under Media and Recreation, Leisure, Sports
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Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. Out-of-town tourists tend not to listen to local radio or read local papers, so outdoor media, including ambient, was selected. High visibility was a major requirement! This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Creative Director:Paddy Maclachlan
Art Director:Satyen Adhikari
Copywriter:Satyen Adhikari
Illustrator:Satyen Adhikari
Production Manager:Sukesh Babu
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