Stabilo: Non-stop Escalator

December 09, 2008Filed under Media and Office Equipment
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To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.

Advertising Agency:Grey, Hong Kong
Creative Director:Paul Chan
Copywriter:Paul Chan
Art Director:V Lau
Photographer:Jonathan Wong, Lok Chan
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