In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, we commissioned local artists to take existing BMW billboards and turn them into art.
Creative Director:Richard Maddocks
Art Director:Kimberley Ragan
Account Director:Scott Coldham
Artists:Ben Fisher, Kate Mitchell, Elliot Stewart, Askew One