These billboards are working models that demonstrated how wind power, solar steam power, and time pieces work. For example, the wind turbine powered the batteries, which stored the power until the display read full, which kicked in the neon lights and then finally the light box that revealed the Discovery logo.
Executive Creative Director:Paul Catmur, Toby Talbot
Head Of Art:Mike Davidson
Art Director:Mick Stalker, Sarah Longworth
Copywriter:Mick Stalker, Sarah Longworth