Midalia Steel: Fence em' in

November 06, 2008Filed under Media and Other
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Leveraging off real classified ads, Midalia Steel achieved almost full-page impact for the cost of a 10x7. In conjunction with The West Australian newspaper, the retail ad was paper set after the classified deadline allowing the pagination of the pet section to be confined within the ad.

Advertising Agency:Ad Impact, Australia
Art Director:Drew Ridley, Steve Lorimer
Copywriter:Drew Ridley, Steve Lorimer
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